Basic SEO

SEO stands for “search engine optimization.” This is the process of getting traffic pulled to your site by listings on search engines. All major search engines such as Google, Yahoo and Bing use a "scoring system" to determine which sites are the most relevant to a search request, so it is important to optimize your webpages so they score highly. In simple terms, SEO involves writing pages that use keywords, words people use in searches, and securing links from other pages to show how relevant your page is as compared to others. The higher your relevance, the more likely you will be to appear on page 1 of a search.

Here are some tips on increasing SEO on your website:

Keywords -- 5-10 keywords per page in meta-tag
Title -- 65 Characters
Description -- This is the first impression of your website to a prospect so make it your best elevator pitch.  Your page description should include:
A call for action
Keywords
Be unique for each page of your site
Content -- minimum of 250 words per page. Write content that incorporates your keywords. Don’t write to the Search Engines, make it reader friendly.
Calls for Action -- define who you are as a business, what you do as a business, and what you want the visitor to do -- Buy Now, Click Here, Read More..., etc.
Lead capture forms -- as few lines as possible -- Name, Email Address, Phone Number.
New Content -- your site must consistently be changing.  It is recommended to add 1-2 pages to your site per month and post at least 1 Blog post per week.
Robot.txt should be added to your site.  Search Engines such as Google use this to help crawl your site.

SEO In Web Presence Builder

TOAST.net offers Web Presence Builder, a user friendly web-building tool that allows you to easily maintain your web sites. Here is how you can edit your SEO content in Web Presence Builder:

  1. Go to the Settings tab > Basic tab.

  2. Specify the website name that your visitors will see as the title of their browser window when they visit your website.

  3. To show both your website name and the current page name in the browser title window and to increase your website recognition in search engine results, select the Add website name to page titles checkbox.

  4. Add short description (up to 255 symbols) of your website.

  5. This will be used as the default description for new pages. It will be shown by search engines when people see your website in search results.

  6. Provide a list of keywords that describe your website (10-15 keywords are recommended).

  7. These keywords will be used as default keywords for new pages. Keywords are analyzed by search engines and are used for displaying your website when people search for these keywords.

  8. Click OK to save changes

To edit Page Name, Title, and Page keywords:

  1. Go to the Pages tab.

  2. Select the page you want to edit.

  3. Edit the page title.

  4. Edit or remove the concise description of the page content that will be displayed on search engine results pages and the keywords by which the page will be found by search engines.

  5. Note: Page name and Page link name are required fields. Description and Keywords are optional fields. If you specify keywords for a page, they should be separated by commas without white spaces.

  6. Click OK to save changes.


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